As the colder months draw in, two inspired cookery events “Food to Share” at Rangemoors in Devon and “A Midwinter Feast” at Great Glen Stoves in Inverness are proving that nothing connects customers to the heart of a home quite like an ESSE cooking stove in action.
For stove retailers, these experiences highlight a powerful sales story, in-store showroom events aren’t just demonstrations they’re immersive journeys that bring ESSE’s craftsmanship, versatility, and warmth to life.
Food to Share: Cooking with Heart in Devon
In November Rangemoors’ Winkleigh showroom opened its doors for “Food to Share”, a hands-on cookery event hosted by Philippa Vine, a chef known for her farm-to-table ethos and vibrant seasonal cooking. Guests gathered around ESSE’s wood-fired and electric cookers to create colourful, comforting dishes inspired by the autumn harvest, from sweet Crown Prince squash flatbreads to golden stacks of crepes cooked directly on the hotplate.
Philippa’s approach mirrors the ESSE philosophy: local ingredients, thoughtful preparation, and food that brings people together. Participants cooked, chat, and ate in a small, friendly group, learning both the artistry of seasonal cooking and the practical energy-saving benefits of ESSE’s handcrafted ranges.
It’s a full sensory experience that leaves attendees not only inspired to cook, but to own the cooking stove they’ve fallen in love with. And with 50% of the ticket price donated to Devon Air Ambulance, the event connects community spirit with culinary passion an ideal recipe for brand warmth and loyalty.
A Midwinter Feast: Celebrating ESSE in the Highlands
On Wednesday 10th December Great Glen Stoves in Inverness hosts the arrival of ESSE cooking stoves to their showroom with “A Midwinter Feast”, led by acclaimed chef and food writer Tim Maddams. Known for his time on River Cottage and his advocacy of ethical, local ingredients, Tim will bring the spirit of Highland cooking alive across two demonstration sessions.
From venison chorizo sausage rolls to whisky chocolate truffles, every dish showcases the efficiency, performance, and versatility of ESSE’s wood-fired and electric models including the popular ESSE Ironheart cook stove. Guests will enjoy tastings, expert insights, and Q&A sessions, all while experiencing firsthand how seamlessly ESSE combines traditional craftsmanship with modern cooking techniques.
(Tickets £40 | Booking essential: www.greatglenstoves.co.uk)
Does Your Showroom have an ESSE Cook Stove on Live Display?
These two events demonstrate the power of experience-driven retailing. Customers don’t just want to read about performance they want to see, smell, and taste it. When chefs like Philippa Vine and Tim Maddams bring ESSE cooking stoves to life, they create stories that customers take home and share.
In-store cookery experiences offer stove retailers a unique opportunity to:
- Turn showrooms into lively community spaces.
- Demonstrate real cooking performance on live models.
- Build emotional connection with the ESSE brand.
- Convert inspiration into confident, informed sales.
As both Rangemoors and Great Glen Stoves show, there’s no better way to showcase the heart of the home than by lighting the fire, lifting the lid, and letting the food and the conversation flow.
Let’s gather, cook, and share around the warmth of an ESSE.
Visit their website here: https://www.esse.com/. You can also view this article in issue 17 of Fireplace Specialist Magazine, take a look here.