Stove fitter threatens legal action after council’s ‘Cosy Killer’ campaign
Andy Genovese vows to fight on as Brighton and Hove City Council denies its anti-stove advertising (‘Cosy Killer’) campaign is inappropriate A council has denied it has been warned about its anti-stove advertising. Brighton and Hove City Council was issued an ‘Advice Notice’ by the Advertising Standards Agency (ASA) after its recent campaign that claimed stoves were a ‘Cosy Killer’. The emotive advertising has led to a number of complaints, amid reports that owners of stoves in the city were being verbally abused due to the messaging that stoves were killing people. One of the key claims in the campaign by the council was that particulate pollution was behind the deaths of ‘one in 20 people over the age of 30’. The claim was overlaid on an image with the title ‘Cosy Killer’, a smoky stove and no distinction was made between all air pollution and Ecodesign stoves. Brighton stove installer Andy Genovese, owner of Hove Wood Burners, decided to fight back against the misleading scaremongering. He reported the council to the ASA and was pleased when it agreed to take action. But despite the intervention by the ASA, the council denied it had been ‘warned’ by the regulator and said it would continue its anti-burning advertising with the ‘Cosy Killer’ campaign. “We did not receive an official warning from the ASA. We received an advice notice simply saying we should include references to our primary sources of data,” Councillor Tim Rowkins, Cabinet member for Net Zero and Environmental Services at Brighton & Hove City Council, told Fireplace Specialist magazine. He added: “All the statements included in this campaign at the time of its launch were substantiated with the latest available DEFRA or Public Health England references, based on research which was already in the public domain, and which have now been added to our website. “You would expect local authorities to base their public health messaging on the latest reliable and verifiable sources, and that is exactly what has happened in this instance. When newer data was published, our campaign was adjusted to reflect it. “Wood burning stoves and open fires are a risk to public health, particularly in cities, and we make no apologies for highlighting this very real health risk to residents. “We have a duty as a local authority to make people aware of this and will continue to do so.” Department for Health statistics for 2023 show 5% of deaths of people over 30 in the Brighton and Hove region are attributable to particulate air pollution – down from 8% in 2018. The statistic, cited by the council, is for all air pollution, not specifically stove emissions. There has been a 72% reduction in particulate emissions in the past 35 years. Domestic combustion is responsible for about 20% of PM2.5 particulate pollution. Indoor wood burning is estimated to contribute 11% of the total. Mr Genovese said it was disappointing and frustrating that the council seemed determined to ignore the evidence and advice and had suggested it would carry on with anti-stove campaigning regardless. He said he would continue to highlight misleading facts in their anti-stove advertising and said he hadn’t ruled out legal action if authorities such as the ASA or the Local Government Ombudsman did not take stronger action of their own. “I’m not going to stop pushing against this,” he confirmed to Fireplace Specialist. “This is my livelihood. “It’s absurd that the council will use a very blunt stick to harm our industry when all they needed to do was engage in a sensible conversation with us. “I would have thought they would engage in a harm reduction programme first of all, for instance a grant for people to convert open fires into Ecodesign stoves.” Mr Genovese said he was further shocked to find the £4,155 budget for the campaign came from an £11,710 DEFRA smoke control grant when the government itself had recently backed the continued installation of Ecodesign stoves in new homes. He added: “The ASA said the council campaign fell foul of their denigration rules as it was doing harm to a whole industry. “They said the complaint raised a valid point but they had decided to resolve it by providing them guidance to ensure their advertising complied with the code. “But it sounds to me that they’re going to carry on regardless.” The SIA said it was pleased to see its members being supported by intervention from the ASA. A spokesperson said: “The action taken by the ASA in issuing an advice notice to the Council underscores the importance of evidence-based public messaging. “Recent evidence from the NAEI shows that there has been a 17% reduction in PM2.5 and PM10 emissions from domestic combustion in the last 3 reporting years (2021 to 2023). There is growing recognition, both by government and in the media, that this is down to the adoption of modern stoves to replace open fires and older stove models, and increased consumer awareness on how to use and maintain their stoves and chimneys correctly. “The SIA is keen to work with local authorities to support positive public awareness campaigns that seek to further enhance consumer best practice knowledge in this area and we are confident that this will lead to a further reduction in emissions, while ensuring that consumers can continue to choose how best to heat their home.”
Mendip’s new Woodland Large Oven wood burner heats and cooks
Mendip’s new Woodland Large Oven wood burner heats and cooks at the same time. There are many benefits to having multipurpose pieces within the home. Not only do they save money, as they offer two or more functions in one, but they can also save time and space, too. All of which are just some of the advantages of the brand-new Woodland Large Oven wood burning stove from Mendip Stoves. Perfect for country kitchens, farmhouse cottages and the cottagecore trend, the new Woodland Large Oven is an innovative and eco-friendly stove that blends the warmth and charm of a traditional wood burner with the practicality and convenience of a built-in oven and cooking plate that can be used to bake, roast or simmer at the same time as heating the home. With a cast iron door and grate, milled stainless steel handles or optional black handle, this 7-9kW high-quality stove is engineered for efficiency. Its clean lines will complement both classic and modern spaces while the large glass viewing windows allow for a captivating view of the flames as well as the cookware in the oven above. Large enough for a family-sized casserole, the 42cm W, 28cm H, 35cm D oven heats to 200˚C and can be used for everything from baking cakes on the included rack to slow-cooking a casserole on the base plate. It’s also perfect for baked potatoes and puddings, making the Woodland Large Oven a truly versatile addition to any home. There is a steel plate between the stove and oven, which retains heat for an even temperature in the oven. “The new Woodland Large Oven is more than just a wood burner,” says Chris Baines, Managing Director of Mendip Stoves. “It’s the hub of the home, adding a cosy centrepiece to kitchens or open-plan spaces. Complementing traditional contemporary interiors, it’s sleek, stylish and versatile – perfect for cooking supper and heating the home at the same. It really comes into its own during the colder months, and I can’t wait to use it for jacket potatoes and chestnuts over Christmas.” The Woodland Large Oven is priced from £2,737, or £2,865.76 for the logstore version.
SIA Highlight Key Developments Supporting Modern Wood Burning Stoves
The conversation around home heating and air quality is evolving and recent developments from governments, regulators, and environmental commentators confirm that modern wood burning stoves continue to have a place in the UK’s sustainable future. At the Stove Industry Association (SIA), we welcome these measured, science-based decisions that recognise the vital role our sector can play in reducing emissions while supporting energy resilience and cost-effective heating. Here’s a look at the most significant recent developments: 1. Reversal of the Scottish New Build Heat Standard Stove Ban In a major win for common sense and consumer choice, the Scottish Government has reversed its initial decision to exclude wood burning stoves from the New Build Heat Standard. This policy originally proposed a blanket ban on “direct emission heating systems” such as stoves and biomass boilers in all new homes. Following widespread consultation—including strong representation from rural communities, off-grid households, the chimney sweep sector and the SIA—the Scottish Government has confirmed that stoves will be allowed in new builds plus acknowledgement was given to the very low carbon benefits of wood burning for domestic heating. This is a welcome recognition of the role stoves can play in energy security and grid independence, particularly in remote areas. 2. Future Homes Standard to Permit Stoves in New Builds in England The Ministry of Housing, Communities and Local Government (MHCLG) has also provided much-needed clarity on the Future Homes Standard. In a recent letter to the SIA, the MHCLG confirmed that modern, low-emission wood burning stoves will be permitted in new build homes under the new standard. This affirms the UK Government’s position that modern stoves are compatible with the broader goals of reducing emissions and improving indoor and outdoor air quality. 3. Advertising Standards Authority Issues Guidance to Brighton & Hove City Council following its “Cosy Killer” Campaign The Advertising Standards Authority (ASA) recently issued guidance to Brighton & Hove City Council following complaints about its controversial “cosy killer” campaign, which labelled wood burning stoves as harmful and urged residents to stop using them entirely. A complaint to the ASA filed by SIA Retail Group member, Andy Genovese of Hove Woodburners, queried whether claims about the health impacts of stoves made by the council in the adverts could be substantiate. The ASA agreed and issued advice to the council about making misleading and unsubstantiated claims about the health impacts of modern stoves. This action by the ASA underscores the importance of evidence-based public messaging. It also reinforces the distinction between high-emitting open fires and modern stoves that comply with stringent emissions standards. Andy Genovese of Hove Woodburners has documented the steps that he took and the things that he has learnt in the process of voicing his concerns about his council’s actions and, with his permission, we are pleased to share a link to his insights here. 4. Recognition in the Guardian of the Role of Modern Wood Burning Stoves in Reducing Emissions Even long-time air quality advocate Dr. Gary Fuller, writing in The Guardian, acknowledged recently that replacing open fires with modern stoves “should lead to decreases in particle pollution.” This is a critical point: SIA data shows that open fires can produce up to 10 times more particulate matter than an Ecodesign-compliant stove. With the continued rollout of the latest stove technologies, emissions from domestic combustion are already falling—a trend that will only accelerate as more households switch from open fires and outdated appliances to modern, low-emission stoves. A Balanced, Responsible Approach These developments are encouraging. They show that when policymakers, regulators, and campaigners engage with the latest science and data, there’s room for sensible, targeted policies that balance environmental goals with practical home heating needs. At the Stove Industry Association, we remain committed to promoting responsible stove use, encouraging the switch away from open fires and old appliances, and ensuring that consumers have access to efficient, and sustainable heating options and the resources to help them to understand how to use them most effectively. For more on our work and how modern wood burning stoves are helping to build a sustainable, low emission and low carbon future, visit: https://stoveindustryassociation.org/
Eurostove is the new official distributor for Varde Ovne
Eurostove Ltd, the family-owned UK company specialising in the supply, distribution and manufacture of wood-burning stoves, gas and electric fires, is thrilled to announce its appointment as the new official distributor of Scandinavian wood-burning brand Varde Ovne in the United Kingdom and Republic of Ireland. Based in Somerset, Eurostove Ltd is a well-established and highly regarded company, offering innovative heating solutions and expert advice for heating the home. Renowned for its in-depth industry knowledge, expertise and outstanding customer service, Eurostove is excited to now play a pivotal role in the continued success and development of the Varde Ovne brand. Varde Ovne’s sleek and stylish wood-burning stoves are built on the bedrock of Scandinavian design – combining simple styling with quality, functionality and sustainability in one. Its stoves create a lifestyle as well as a cosy home, and the brand prides itself on its craftsmanship, product development and sustainable credentials, making it a perfect fit for Eurostove. “We are thrilled to be expanding our mutual business and launching this successful partnership,” says Chris Baines, Managing Director of Eurostove. “Varde Ovne prides itself on its innovative design, ease of use and environmental impact and this fits in perfectly with our own ethos. We know our customers will also appreciate the stoves’ Scandinavian aesthetic and we cannot wait to show what we have in store.” For further information on Varde Ovne products or services, please contact the Eurostove head office, where its experienced and helpful team are on hand to help. Call 01934 750500 or email info@eurostove.co.uk The Varde Ovne head office can also be contacted on +45 7482 0003 or sales@vardeovne.dk. Visit their website here: https://vardeovne.dk/en/
Fondis inserts: The perfect stove solution for customers who want an open fire
For many people an important feature of their dream home is a big open fire, but that’s not something that fits with modern houses. The answer to this problem is Fondis inserts, a wide screen insert stove with a counter-balanced guillotine door. This gives you all the efficiency, controllability and safety of a stove but, at the lift of a fingertip, the door slides up and away and you’re left with a big roaring fire. Fondis have been designing and manufacturing stoves like this for years and their Stella and Ulys models have a number of big advantages over the competition. The problem with stoves with big windows is that they need a lot of airwash to keep them clean, so you end up with a stove that can’t be turned down. Fondis have solved this by keeping their windows clear using viseoceram glass. An invisible metallic coating on the glass means that the window heats up the moment the stove is lit, preventing any particulates condensing on the window. Any dust that does land on the glass is burnt off the moment the fire is turned up. The result is a stove that can be turned right down, and will burn gently for hours on just a few logs, all the while keeping its window sparkling clean. While other makes stress that the door should only be raised for re-loading, and some even have the door weighted to self-close, Fondis make it clear that their inserts can be used with the door up. This is a winning feature for those customers who really want an open fire. Fires like this aren’t limited to just rural areas either as Fondis’s best selling model, the Stella 111, is DEFRA Exempt. So cleanly do Fondis stoves burn that even on its lowest setting the Stella breezed through the DEFRA test without any air control adjustment being needed. Despite their beautiful designs and high build quality, Fondis stoves are still very reasonably priced compared to their competition, putting them within reach of a much larger customer base. This affordability is further enhanced by the fact that most models are designed to go on 200mm flues, in sharp contrast to the 300mm and 350mm flues required on many continental fires of this type. So there you have it, a range of efficient, clean burning and controllable wide screen insert stoves that don’t cost the earth. Every showroom needs to offer that top end alternative to black box stoves and cassette inserts and the Fondis range perfectly fills that role. For further information, and to learn about our showroom deals, contact Martin on 01803 712721 or email martin@firepower.co.uk www.firepower.co.uk
World of Fireplaces 2025 trade fair inspired the experts in Leipzig
The second edition of the international trade fair for fireplaces in Leipzig brought together over 340 exhibitors and more than 8,600 visitors from all over the world – and impressively confirmed that the World of Fireplaces has established itself as a central industry platform and driving force for dialogue and innovation in all aspects of tomorrow’s heating solutions. The World of Fireplaces 2025 (WOF) has come to an end with great popularity and positive feedback. From 28 to 30 April, 20,000 square metres of Hall 5 at the Leipzig Exhibition Centre were transformed into the international centre of the fireplaces industry – “the fireplace to be” – with exhibitors and trade visitors from numerous countries, leading industry representatives, a top-class supporting programme and strong political interest. The second edition of the still young trade fair not only seamlessly built on the great success of the premiere in 2023, but also surpassed it in almost all areas – be it in terms of the number of exhibitors, visitor attendance or media interest. Michael Rambach, Managing Director and shareholder of the organising trade fair company trendfairs, draws an extremely positive conclusion: “What we have experienced here at WOF 2025 in Leipzig is a strong sign for trendfairs. The great success of the première was not only confirmed, but even increased. The enormous response makes me proud and shows that the World of Fireplaces has finally established itself as a permanent meeting point and source of inspiration for the industry – as a place where innovation, dialogue and visions for the future come to life.” This year’s World of Fireplaces attracted 340 exhibitors, an increase of 41 per cent compared to 2023. The response from trade visitors was also exceptionally high: over 8,600 trade fair visitors from 61 countries were counted at the entrances, with the first two days of the event standing out as particular crowd-pullers. In addition, around 1,200 exhibitor representatives, who were on site every day, ensured a lively trade fair. Around 63 per cent of visitors came from Germany, in particular from the economically strong state of Bavaria with a particularly large number of trade visitors. Saxony followed in second place, which impressively emphasises Leipzig’s importance as an attractive and strategically important trade fair location. Baden-Württemberg and North Rhine-Westphalia were also well represented. But the World of Fireplaces also lived up to its name in terms of internationality: trade visitors from the Netherlands, Austria, Poland, Great Britain, the Czech Republic, Belgium, Sweden, Switzerland and Italy were particularly numerous. There were also experts from Denmark, Norway, Slovakia, France and Spain. Guests even travelled to Leipzig from overseas: China in particular should be mentioned here, followed by Australia and the USA as well as other African, Asian and South American countries. The trade fair once again attracted numerous decision-makers and industry experts: Owners, managing directors and sales managers together made up the largest group of visitors. They were joined by specialists from assembly and customer service, purchasing, marketing, product management and development as well as designers and independent sales representatives – a mix that made the trade fair a high-calibre meeting place for the industry. The exhibitors – with a focus on pellet, tiled and storage stoves, electric fireplaces, decorative fireplaces, cookers and grills, flue gas systems, control technology, fuels, building materials and software solutions for smart homes – were also enthusiastic. In particular, the diversity of the sectors represented ensured a positive response. The most important target groups – fireplace and stove manufacturers and specialist studios – were represented by a clear majority of 55 per cent. The breadth of the industry was also reflected: compared to 2023, almost twice as many tiled stove and ventilation builders attended, accounting for 14 per cent of visitors. Chimney sweeps, flue gas technicians, HVAC tradespeople, architects and energy consultants also made intensive use of the trade fair to exchange information and network. Decision-makers from construction and electrical store chains rounded off the visitor spectrum, a clear indicator of the growing relevance of the sector in the construction and energy industry. Fireplace HUB: Forum for forward-looking topics The Fireplace HUB was the meeting point for knowledge transfer over the three days of the trade fair. Presentations and interactive discussions focussed on the topics of emissions reduction, energy, particulate matter, trade, hybrid heat and security of supply. Personal encounters and direct interaction between players from business, politics and associations and trade visitors took centre stage. Major industry associations contributed to the success of the Fireplace HUB. This joint kick-off event is crucial for generating momentum in the political arena. The participating associations include the German Firewood Association, the German Biomass Research Centre (DBFZ), the Agency for Renewable Resources (FNR), the European Fireplaces Association (EFA), the German Stove Builders’ Association (GVOB), the German Association for House, Heating and Kitchen Technology (HKI), the Wood Heat Initiative, the German Chimney Sweep Association (ZIV) and the Straubing Technology and Promotion Centre (TFZ). Innovative heating solutions at the “Hybrid heat” special show Topics relating to the energy transition are currently causing a lot of movement in the industry, which is reflected in new technical developments and innovations. WOF took this development into account with the special show “Hybrid Heat” as an important highlight of the trade fair. Visitors were given an overview of the range of innovative heating systems that combine conventional and renewable heating technologies to efficiently supply domestic heating and hot water. From wood-burning stoves with modern heat exchange technology to combinations with solar and photovoltaic systems: the variety of solutions was impressive. Conclusion and outlook With its mix of new products, technological innovations and socially relevant topics such as the energy transition, security of supply and emissions reduction, the World of Fireplaces 2025 has impressively proven itself as an indispensable industry meeting place. What began two years ago as an ambitious event has now developed into one of the most dynamic platforms for heating technologies in Europe. The next World of Fireplaces is already being planned
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ESSE unveils next generation garden stove with pizza oven
It’s almost time to embrace the Great British summer and all that entails – whether it’s enjoying homemade pizza in the bright sunshine, or cozying up on cool evenings around the fire. Master British stove maker ESSE has unveiled this summer’s most versatile must-have; a stunning outdoor garden stove complete with pizza oven. Along with welcome warmth and a clear view of the flames, al fresco diners can enjoy mouth-watering pizzas in just two minutes, with authentic wood-fired flavour. The rectangular cooking chamber above the firebox measures 410mmW x 395mmD; ideal for a 10-slice 14” sharing pizza. As the UK’s oldest stove manufacturer, established in 1854, ESSE understands the British stove market and the changeable British seasons. This practical garden stove comes complete with wheels to move positions and escape the wetter weather, as well as being easily stored away if required. Unlike stone-built pizza ovens, this portable model means customers can pick the perfect spot for it depending on their mood or the position of the sun – you might opt for pizzas on the patio, or long leisurely lunches on the lawn. It comes with a 1500mm length flue pipe to take smoke up away from garden gatherings and has a built-in rear air slide to conveniently control the burn rate. The wood-fired pizza oven provides a sustainable and traditional way of cooking, without hassle. The steel plate’s heat retention and distribution means you can achieve restaurant-quality pizzas with an authentic wood-fired flavour and deliciously charred crust, while the high temperatures also burn off residue to leave a clean cooking surface for each use. ESSE Director Peter Ashby explains: ‘We’re very proud of our new Garden Stove with pizza oven because it packs so many practical benefits into an outdoor stove that’s incredibly stylish in its own right. It’s a great focal point for any garden or terrace, and is already proving equally popular with food lovers and garden enthusiasts; I don’t think outdoor cooking has ever looked this good!’ Even when the nights begin to draw in again, this stove allows you to enjoy more of the great outdoors with its flickering flame pattern, welcome warmth, and plenty of surface space for hot drinks. The traditional stove-style door means it can be enjoyed all year round. The British-built Garden Stove features a grate log bed with ash pan and is supplied complete with 1500mm length flue pipe and heat-proof leather mitt. To find out about showroom display models, email enquiries@esse.com or call 01282 813235. You can find this article in the latest issue of Fireplace Specialist magazine.
New and innovative touchscreen chimney camera from Rodstation
RodStation has launched two new touchscreen chimney camera that has many innovative features aimed to help sweeps and installers. “Quick set up, simple operation and low cost” were the key factors that inspired owner Adam Pedersen to design the camera kit. He adds that “For many sweeps and installers the cost of a camera kit was out of reach, so the challenge was to create an affordable and compact alternative to more expensive systems”. The unique British made ball head is designed to protect the camera and is simply fitted onto standard sweeping rods and power sweeping rods. There are conveniently positioned threaded holes in the head so the camera can be set at different viewing angles as well as a side mounting option to connect the camera onto the side of the chimney rod. A choice of arms are supplied to help guide the head in the flue. The full HD colour camera is available with a 7” or 10” inch touchscreen display and has 6 hours recording time and also features a zoom in and photo function. There is a micro SD card slot for recording videos and photos as well as a phone app to stream footage directly onto a smartphone. Press the button and the RodStation logo flashes on the screen and you are ready to go. The camera kits are supplied in a neat heavy duty padded case at a trade price of £550 For the 7” monitor kit and £700 for the 10” monitor kit plus Vat with free delivery. The kit includes the camera ball, monitor and a range of connections and fittings. RodStation produces and sells a wide range of sweeping rods, brushes, sweeps sheets and their popular Flue Boss range of power sweeping equipment. Rodstation will also be present at the NACS Trade Show on 13th May in Stratford Upon Avon. “Please do come and say hello to us,” said Adam. “We love getting to know chimney sweeps, not just because we sell related products. But we enjoy being part of the wider community of sweeps and it’s nice to meet some new faces (as well as meet-up with regular customers!). We look forward to seeing you there!” For more information you can visit www.rodstation.co.uk , call 01446 500695 or email sales@rodstation.co.uk. You can find this article in the latest issue of Fireplace Specialist magazine.
Government confirms Future Homes Standard permits wood burning stoves
A joint letter, co-ordinated by the Stove Industry Association (SIA), from a range of organisations representing over 1,500 businesses and woodland owners, has led to the government confirming that wood burning stoves will be permitted in new homes in the future under the Future Homes Standard, ending ongoing speculation in the media that these appliances could potentially be banned. In response to a letter from the SIA co-signed by the British Flue & Chimney Manufacturers Association (BFCMA), Confederation of Forest Industries (Confor), Federation of Environmental Trade Association (FETA), OFTEC, Renewable Energy Association (REA) and the Small Woods Association, on the 2nd April the Ministry of Housing Communities & Local Government (MHCLG) stated that: “…the Government is currently working towards setting a new standard which will be called the Future Homes Standard and will ensure that its new homes are zero carbon ready, meaning that they will need no retrofitting to become zero carbon in use as the electricity grid decarbonises. A full technical consultation on the Future Homes Standard was launched in December 2023 and closed in March 2024. Under the standards proposed in the consultation, a wood burning stove would be permitted as a secondary heating source in new homes.” The MHCLG also notes that: “The Government acknowledges that it is possible to significantly reduce the level of smoke emitted through domestic burring if the right fuels, appliances and practices are used.” Within the joint letter, sent in early February to various government departments, the SIA sought to highlight the significant benefits of modern wood burning stoves, including their role in reducing carbon emissions, alleviating energy system strain, improving air quality, and promoting sustainable energy solutions. Commenting on the response received from government Andy Hill, Chair of the SIA, said: “We are delighted that it has been officially confirmed that under the proposed Future Homes Standard, the installation of a wood burning stove will be permitted and we are also particularly heartened to see that government acknowledges the impact of domestic burning best practices. Responsible use of modern wood burning appliances is something the SIA and its members have advocated for over many years.” “The SIA welcomes the government’s positive response and looks forward to continued engagement as policies are developed and implemented. We believe that modern wood burning stoves can play a crucial role in achieving cleaner air, supporting local economies, and providing consumers with sustainable and flexible heating choices.”