Percy Doughty has announced the launch of the Firebloom 2026 range, introducing an exciting expansion into outdoor cooking alongside its established heating product.
Building on the success of the iconic Fresco Outdoor Stove, Firebloom has evolved into a fully developed collection designed specifically for modern outdoor living, reflecting growing consumer demand for premium outdoor experiences.
Outdoor dining has seen a significant rise in the UK, with 82% of people enjoying meals in their gardens during the summer and 52% opting for al fresco dining on hot days, as reported by A&S Landscape. The UK pizza oven market has also experienced substantial growth, generating USD 110.6 million in 2023 and projected to reach USD 150.9 million by 2030, with a compound annual growth rate (CAGR) of 4.5% from 2024 to 2030. Additionally, the average number of BBQs per family during the summer has surged from approximately 2.5 a decade ago to nearly 10 now, a trend influenced by factors such as Covid lockdowns, increased home-centric socialising, and rising grocery and dining costs.
To respond to customer demand, Firebloom brings together over 70 years of fireplace expertise, heritage craftsmanship and contemporary design to deliver a luxury outdoor offering focused on performance, durability, and style.
All products are manufactured using durable, weather-resistant materials and are engineered to perform consistently in outdoor environments. The new range of outdoor cooking products includes:
– EP01 Electric Pizza Oven
A compact and portable unit designed for fast, authentic stone-baked results, powered by dual 1800W heating elements.
– EP02 Freestanding Electric Pizza Oven
A full-height model featuring an independent chamber and stone temperature controls for maximum cooking flexibility.
– EP03 Electric Pizza Oven
A space-saving compact design that delivers powerful performance without compromising on results.
– GP01 Gas Pizza Oven
High-performance flame cooking with integrated thermostat control, delivering crisp, restaurant-quality pizzas in minutes.
Alongside the new cooking range, Firebloom introduces the Fresco+ Outdoor Heater, an evolution of the original design, which will be available in July 2026. Enhancements include a refined combustion system, adjustable air control, integrated debris collection, and improved drainage, all while maintaining the signature 360° flame view that defines the Fresco experience.