The Stove Industry Association (SIA) has announced a restructure of its operations team, strengthening its leadership structure as the Association moves into its next phase of growth and development.
From the 1st September 2025, the following appointments took effect:
Erica Malkin moves into the role of Executive Director, having previously served as Communications Manager and Treasurer. In her new position, Erica will lead on strategic direction, governance, financial stewardship, and external relations and advocacy, acting as the primary spokesperson and ambassador for the Association.
James Verlaque becomes Director of Policy, Regulation and Technical, evolving from his previous position as Technical Manager. James will lead the SIA’s policy engagement and technical strategy, representing members in regulatory consultations and providing authoritative technical guidance.
David Hamilton takes on the role of Head of Membership, moving from his current role as Client Manager. David will focus on growing and retaining membership across all sectors, supporting members, and developing the SIA’s membership offer.
Andy Hill will continue as Chair of the SIA, maintaining governance oversight, board leadership, and representation of the Association at sector level.
Commenting on the restructure, Hugh Wells, Vice Chair of the SIA, said:
“This evolution of our operations team is a very positive step in the Association’s journey. It ensures that we have the right expertise and leadership in place to serve our members effectively, influence policy, and champion the role of modern stoves in the UK’s energy mix. I am confident that Erica, James, David, and Andy will provide strong direction as we continue to grow and develop as an organisation.”
The new structure reflects the SIA’s commitment to strengthening its voice on behalf of members, maintaining robust technical and regulatory engagement, and continuing to promote the important role that modern wood-burning stoves play in boosting energy grid resilience and providing affordable, renewable, and low-carbon heat.
Erica Malkin, newly appointed Executive Director of the SIA, added:
“I am delighted to take on this role at such an important time for the SIA and our industry. With a strong and experienced team in place, we are well positioned to build on the Association’s successes, continue to represent our members’ interests, and demonstrate the essential contribution that modern stoves make to affordable, renewable and low-carbon heating in the UK. I look forward to working closely with colleagues, members, and stakeholders to continue to deliver on these goals.”
You can visit the Stove Industry Association website here.